S4C has announced that Siân Doyle has been appointed Chief Executive of S4C.
Siân is a former Managing Director of telecommunications company TalkTalk and prior to that EE, where she was Director of Retail responsible for leading and developing a team of 3,500 staff across the UK.
She was also Senior Vice President of Comcast Cable in Philadelphia.
Rhodri Williams, Chair of S4C's Shadow Unitary Board, said: "We are delighted to be able to appoint a leader with a wealth of experience in formulating and implementing ambitious and successful strategies and in understanding and meeting the needs of consumers.
"We need to be bold in order to ensure that S4C re-defines itself as a provider of creative and bold content that audiences want to engage with across a variety of platforms.
"The Board has complete confidence in Siân's ability to address this and to take advantage of the opportunities that the digital world offers.
"Siân's extensive experience in telecommunications and retail in the UK, Canada and the United States and, of course, her love for the Welsh language, will be a great asset to S4C in the coming years".
Siân Doyle said: "Throughout my career I have had the privilege of working with special people and companies and I have learnt and benefited so much from these valuable experiences.
"My passion for my colleagues and the needs of consumers has been integral to my experience over the years.
"Now that I have returned to Wales I look forward to working with the team at S4C and leading the organisation as it responds energetically to the changes in the media landscape, ensuring that it makes the most of every opportunity.
"I am joining S4C at the beginning of this transformation and I will be focused on working to empower the talent we have in Wales to innovate further in this exciting digital world".
Siân Doyle will start as Chief Executive on 1 January 2022.