Mentrau Iaith (Welsh language initiatives) in Gwynedd, Bangor, Conwy, and Ynys Môn have launched a new campaign—'CAMU'—to promote businesses that offer outdoor activities through the medium of Welsh.
CAMU said that it wants to offer a "truly Welsh experience for visitors".
The initiative says that it will do this by introducing visitors to "our history, place names, mythology, nature."
The Chief Executive of Menter Iaith Conwy, Meirion Davies said that the percentage of Welsh speakers who now work in the outdoor activities sector has increased significantly compared to fifteen years ago.
Davies said: “Back in 2003, only 5% of workers in the industry in the North West could speak Welsh. Thanks partly to Menter Iaith Conwy, financed by the Rural Development Fund and the continued support of Snowdonia National Park’s Sustainable Development Fund, the percentage grew to 28% by 2011."
Despite the increase in recent years, Llywela Owain of Hunaniaith said that Welsh speakers are still currently under-represented in the sector in the north west.
Ms Owain said: “We’ve known for about 20 years that local people and Welsh speakers are underrepresented within the outdoor pursuits sector in North West Wales. This campaign between the Mentrau Iaith and some businesses within the outdoor pursuits sector are part of the plans to try and tackle this issue."